The new 2011 Ford Fiesta is almost here. The car will be available for purchase in the United States coming in the summer of 2010, however it's already a huge hit on the Internet. The 60-second television ad made its debut on May 18, 2010 during American Idol and two social media programs online have already made this car a star. The hype surrounding the Fiesta is unlike any other, and it's all thanks to the many ad campaigns promoting it. In the center of the massive broadcast, print, and digital ad campaign is the tagline, "It's a pretty big deal."
The introduction of the 2011 Fiesta started with the Fiesta Movement last year. One hundred Fiesta agents spent six months in the plush interior seats, behind the wheel of a Fiesta hoping to show why the Fiesta is better than its competition. The agents completed a variety of monthly missions to show the public why the Fiesta is a car worth having. After driving over a million miles and streaming their experiences, the Fiesta Movement was 4.3 million YouTube views deep, had over 540,000 Flickr views and had more than 3 million Twitter impressions.
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